@font-face{font-family:"Inter Tight";src:url(fonts/InterTight-var.woff2) format("woff2");font-weight:100 900;font-display:swap}
@font-face{font-family:"Instrument Serif";src:url(fonts/InstrumentSerif-Italic.woff2) format("woff2");font-style:italic;font-weight:400;font-display:swap}
@font-face{font-family:"Instrument Serif";src:url(fonts/InstrumentSerif-Regular.woff2) format("woff2");font-style:normal;font-weight:400;font-display:swap}

:root{
  --ink:#100C09; --ink-2:#1A1410; --ink-3:#2A2019;
  --cream:#EFE7DD; --cream-muted:#B9AC9E;
  --paper:#F5EFE6; --paper-2:#EDE4D8; --paper-ink:#1C1612; --paper-muted:#5E5248;
  --ember:#FC911C; --ember-deep:#A8460A; --flame-red:#E8173F;
  --line-dark:rgba(239,231,221,.14); --line-paper:rgba(28,22,18,.14);
  --sans:"Inter Tight",system-ui,-apple-system,"Segoe UI",Roboto,sans-serif;
  --serif:"Instrument Serif",Georgia,serif;
  --wrap:1240px; --gutter:clamp(20px,4vw,48px);
  --r:10px;
  --note-h:32px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
body{margin:0;background:var(--ink);color:var(--cream);font-family:var(--sans);font-size:18px;line-height:1.6;overflow-x:hidden}
img{max-width:100%;height:auto;display:block}
a{color:inherit}
h1,h2,h3{font-weight:500;letter-spacing:-.03em;margin:0}
h1 em,h2 em{font-family:var(--serif);font-style:italic;font-weight:400;letter-spacing:-.01em;font-size:1.08em;color:var(--ember)}
.paper h2 em{color:var(--ember-deep)}
p{margin:0 0 1em}
.wrap{max-width:var(--wrap);margin:0 auto;padding:0 var(--gutter)}
.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
.skip{position:absolute;left:-9999px;top:0;z-index:100;background:var(--ember);color:var(--ink);padding:10px 16px}
.skip:focus{left:12px;top:12px}
:focus{outline:none}
:focus-visible{outline:2px solid var(--ember);outline-offset:3px;border-radius:4px}
.paper :focus-visible{outline-color:var(--ember-deep)}

/* preview note */
.preview-note{height:var(--note-h);display:flex;align-items:center;justify-content:center;background:var(--ember);color:var(--ink);font-size:13px;font-weight:600;letter-spacing:.01em;text-align:center;padding:0 12px;position:relative;z-index:60}

/* buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;min-height:48px;padding:12px 22px;border-radius:8px;font:600 16px/1.2 var(--sans);text-decoration:none;border:1.5px solid transparent;cursor:pointer;transition:background .2s,color .2s,border-color .2s,transform .2s}
.btn-ember{background:var(--ember);color:var(--ink)}
.btn-ember:hover{background:#ffa443}
.btn-ghost{border-color:rgba(239,231,221,.4);color:var(--cream)}
.btn-ghost:hover{border-color:var(--cream)}
.btn-dark{background:var(--paper-ink);color:var(--paper)}
.btn-dark:hover{background:#3a2e26}
.btn-sm{min-height:42px;padding:9px 16px;font-size:15px}
.btn-block{width:100%}
.text-link{color:var(--ember-deep);font-weight:600;text-underline-offset:4px}

/* header */
.site-header{position:sticky;top:0;z-index:50;transition:background .3s,border-color .3s;border-bottom:1px solid transparent}
.site-header.scrolled,.site-header.menu-open{background:rgba(16,12,9,.92);backdrop-filter:blur(10px);-webkit-backdrop-filter:blur(10px);border-bottom-color:var(--line-dark)}
.header-row{display:flex;align-items:center;gap:32px;height:72px}
.brand img{height:50px;width:auto}
.nav-desktop{display:flex;gap:28px;margin-left:auto}
.nav-desktop a{text-decoration:none;font-size:15px;font-weight:500;color:var(--cream-muted);padding:6px 0;border-bottom:1.5px solid transparent}
.nav-desktop a:hover{color:var(--cream);border-bottom-color:var(--ember)}
.menu-btn{display:none;margin-left:auto;width:48px;height:48px;border:1px solid var(--line-dark);background:transparent;border-radius:8px;color:var(--cream);cursor:pointer;align-items:center;justify-content:center}
.bars{display:grid;gap:6px;width:20px}
.bars i{display:block;height:2px;background:currentColor;border-radius:2px;transition:transform .25s}
.menu-btn[aria-expanded="true"] .bars i:first-child{transform:translateY(4px) rotate(45deg)}
.menu-btn[aria-expanded="true"] .bars i:last-child{transform:translateY(-4px) rotate(-45deg)}
.site-header.menu-open{backdrop-filter:none;-webkit-backdrop-filter:none;background:var(--ink)}
.mobile-menu{position:fixed;left:0;right:0;top:var(--menu-top,104px);bottom:0;background:var(--ink);padding:24px var(--gutter) 40px;overflow-y:auto;border-top:1px solid var(--line-dark)}
.mobile-menu nav{display:flex;flex-direction:column;margin-bottom:28px}
.mobile-menu nav a{font-size:28px;font-weight:500;letter-spacing:-.02em;text-decoration:none;padding:14px 0;border-bottom:1px solid var(--line-dark)}
.menu-foot{margin-top:20px;color:var(--cream-muted);font-size:15px}
@media (max-width:960px){.nav-desktop,.header-cta{display:none}.menu-btn{display:inline-flex}}
body.no-scroll{overflow:hidden}

/* stage: hero + reveal */
.stage{position:relative;margin-top:-72px}
.stage-pin{position:relative;min-height:100vh;padding-top:calc(72px + clamp(48px,9vh,110px));overflow:hidden;background:radial-gradient(ellipse 60% 50% at 50% 100%,rgba(252,145,28,.14),transparent 70%),var(--ink)}
.flame{position:absolute;left:50%;bottom:-6%;width:min(720px,90vw);aspect-ratio:640/720;transform:translateX(-50%);pointer-events:none;-webkit-mask-image:radial-gradient(ellipse 50% 55% at 50% 55%,#000 45%,transparent 75%);mask-image:radial-gradient(ellipse 50% 55% at 50% 55%,#000 45%,transparent 75%)}
.flame-video{width:100%;height:100%;object-fit:cover;mix-blend-mode:screen;opacity:.95}
.hero-copy{position:relative;z-index:2;text-align:center;display:flex;flex-direction:column;align-items:center}
.eyebrow{font-size:13px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--ember-deep);margin-bottom:18px}
.eyebrow-dark{color:var(--ember)}
h1{font-size:clamp(42px,6.6vw,96px);line-height:1.0;max-width:14ch;text-wrap:balance}
.br-wide{display:none}
.lede{max-width:620px;margin:26px auto 0;font-size:clamp(17px,1.4vw,20px);color:var(--cream-muted)}
.hero-ctas{display:flex;flex-wrap:wrap;gap:12px;justify-content:center;margin-top:32px}
.browser{border-radius:var(--r);overflow:hidden;background:var(--ink-3);box-shadow:0 30px 80px rgba(0,0,0,.55),0 0 0 1px rgba(239,231,221,.10)}
.browser-bar{display:flex;align-items:center;gap:6px;height:30px;padding:0 12px;background:#231b15}
.browser-bar i{width:9px;height:9px;border-radius:50%;background:#4a3d33}
.browser-bar span{margin-left:10px;font-size:12px;color:var(--cream-muted);white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
.browser img{width:100%;aspect-ratio:16/10;object-fit:cover;object-position:top}

@media (max-width:960px),(prefers-reduced-motion:reduce){
  .flame{bottom:auto;top:calc(var(--flame-top,560px));width:min(560px,120vw)}
  .stage-pin{padding-bottom:clamp(300px,80vw,420px)}
}
.btn-ghost{background:rgba(16,12,9,.55)}
@media (min-width:1100px){.br-wide{display:inline}h1{max-width:none}}

/* bands */
.band{padding:clamp(72px,10vw,140px) 0;position:relative}
.paper{background:var(--paper);color:var(--paper-ink)}
.ink{background:var(--ink);color:var(--cream)}
h2{font-size:clamp(34px,4.4vw,64px);line-height:1.04;text-wrap:balance}
h3{font-size:22px;line-height:1.25;letter-spacing:-.015em}
.split-head{display:grid;grid-template-columns:1.15fr .85fr;gap:clamp(24px,5vw,80px);align-items:end;margin-bottom:clamp(40px,6vw,72px)}
.split-head p{margin:0;color:var(--paper-muted);font-size:19px}
.ink .split-head p{color:var(--cream-muted)}
@media (max-width:860px){.split-head{grid-template-columns:1fr}}

/* placeholders */
.tbc{display:inline-block;margin-top:6px;padding:3px 9px;border:1.5px dashed var(--ember-deep);border-radius:6px;color:var(--ember-deep);font-size:13px;font-weight:600;line-height:1.4}
.ink .tbc,.tbc-dark{border-color:var(--ember);color:var(--ember)}

/* who */
.who{padding-bottom:clamp(40px,5vw,60px)}
.who h2{max-width:16ch;margin-bottom:clamp(36px,5vw,64px)}
.who-grid{display:grid;grid-template-columns:1fr 1fr;gap:clamp(20px,3vw,40px)}
.who-card{border-top:2px solid var(--paper-ink);padding-top:24px}
.who-card h3{margin-bottom:12px}
.who-card>p{color:var(--paper-muted)}
.who-list{list-style:none;margin:20px 0 0;padding:0}
.who-list li{display:flex;justify-content:space-between;gap:16px;padding:12px 0;border-bottom:1px solid var(--line-paper);font-size:16px}
.who-list a{font-weight:600;text-decoration:none}
.who-list a:hover{color:var(--ember-deep);text-decoration:underline;text-underline-offset:3px}
.who-list span{color:var(--paper-muted);text-align:right;flex-shrink:0}
@media (max-width:760px){.who-grid{grid-template-columns:1fr}}

/* partner ledger */
.partner{padding-top:clamp(56px,7vw,100px)}
.ledger{list-style:none;margin:0;padding:0;border-top:1px solid var(--line-paper)}
.ledger-row{display:grid;grid-template-columns:80px 1.1fr 1fr;gap:clamp(16px,3vw,48px);padding:clamp(24px,3vw,36px) 0;border-bottom:1px solid var(--line-paper);align-items:start}
.ledger-num{font-family:var(--serif);font-style:italic;font-size:40px;line-height:1;color:var(--ember-deep)}
.ledger-what h3{font-size:14px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:var(--paper-muted);margin-bottom:8px}
.ledger-out{font-size:clamp(22px,2.2vw,30px);line-height:1.2;letter-spacing:-.02em;font-weight:500;margin:0}
.ledger-how{color:var(--paper-muted);margin:4px 0 0}
@media (max-width:760px){.ledger-row{grid-template-columns:48px 1fr}.ledger-how{grid-column:2}.ledger-num{font-size:30px}}

/* work */
.work-feature{display:grid;grid-template-columns:1fr 1fr;gap:clamp(20px,3vw,40px);margin-bottom:clamp(36px,4vw,56px)}
.work-card{display:block;text-decoration:none;position:relative}
.work-card .browser{transition:transform .35s ease,box-shadow .35s}
.work-card:hover .browser{transform:translateY(-4px)}
.work-card.big{padding-right:40px}
.work-card .phone{position:absolute;right:0;bottom:56px;width:22%;border-radius:18px;overflow:hidden;border:5px solid #2a2019;box-shadow:0 20px 40px rgba(0,0,0,.5)}
.work-card .phone img{aspect-ratio:300/560;object-fit:cover;object-position:top}
.work-cap{margin:16px 0 0;display:flex;flex-direction:column;gap:2px}
.work-cap strong{font-weight:600;font-size:17px}
.work-cap span{font-size:15px;color:var(--cream-muted)}
.work-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(20px,3vw,36px) clamp(16px,2.5vw,32px)}
@media (max-width:860px){.work-feature{grid-template-columns:1fr}.work-grid{grid-template-columns:1fr 1fr}}
@media (max-width:520px){.work-card.big{padding-right:28px}.work-card .phone{width:26%;bottom:62px;border-width:4px;border-radius:12px}.work-cap strong{font-size:15px}.work-cap span{font-size:14px}.work-grid .browser-bar span{display:none}}

/* why: object + frosted overlay, caption outside */
.why{padding-top:0}
.why h2{margin-bottom:clamp(36px,5vw,64px)}
.why-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:clamp(20px,2.5vw,32px)}
.obj{position:relative;border-radius:14px;overflow:hidden;background:#000;aspect-ratio:4/5;box-shadow:0 0 0 1px var(--line-dark)}
.obj img{width:100%;height:100%;object-fit:cover;object-position:50% 70%;transform:scale(1.15)}
.frost{position:absolute;left:12%;right:12%;bottom:12%;padding:18px 18px 16px;border-radius:12px;background:rgba(40,30,22,.55);backdrop-filter:blur(18px) saturate(140%);-webkit-backdrop-filter:blur(18px) saturate(140%);border:1px solid rgba(255,235,210,.22);display:flex;flex-direction:column;gap:4px}
.frost-big{font-size:46px;line-height:1;font-weight:500;letter-spacing:-.04em;color:#FFF6EC}
.frost-big.sm{font-size:30px;letter-spacing:-.03em}
.frost-small{font-size:14px;color:#F2E6D8;font-weight:500}
.why-card h3{margin:22px 0 8px;font-size:20px}
.why-card p{color:var(--cream-muted);font-size:16px}
@media (max-width:1100px){.why-grid{grid-template-columns:1fr 1fr}}
@media (max-width:560px){.why-grid{grid-template-columns:1fr}.obj{aspect-ratio:16/11}.obj img{object-position:50% 60%}.frost{left:auto;right:6%;bottom:8%;width:58%}}

/* trackstat */
.trackstat{background:var(--paper-2)}
.ts-row{display:grid;grid-template-columns:1.2fr .8fr;gap:clamp(32px,6vw,96px);align-items:center}
.ts-copy h2{font-size:clamp(30px,3.6vw,52px);margin-bottom:24px}
.ts-copy>p{color:var(--paper-muted)}
.ts-links{display:flex;flex-wrap:wrap;gap:20px;align-items:center;margin-top:28px}
.ts-card{background:var(--paper);border-radius:16px;padding:28px;border:1px solid var(--line-paper);display:flex;flex-direction:column;gap:6px}
.ts-half{display:flex;flex-direction:column;gap:4px;padding:16px 4px}
.ts-k{font-size:13px;letter-spacing:.12em;text-transform:uppercase;font-weight:600;color:var(--ember-deep)}
.ts-v{font-size:24px;font-weight:500;letter-spacing:-.02em}
.ts-l{color:var(--paper-muted);font-size:15px}
.ts-plus{font-family:var(--serif);font-style:italic;font-size:44px;line-height:1;color:var(--ember-deep);text-align:center;border-top:1px solid var(--line-paper);border-bottom:1px solid var(--line-paper);padding:8px 0}
@media (max-width:860px){.ts-row{grid-template-columns:1fr}}

/* steps */
.start{padding-bottom:clamp(48px,6vw,80px)}
.start h2{margin-bottom:clamp(36px,5vw,64px)}
.steps{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(20px,3vw,40px);counter-reset:s}
.step{position:relative;padding-top:28px;border-top:2px solid var(--paper-ink)}
.step-n{position:absolute;top:-1px;left:0;transform:translateY(-50%);background:var(--paper);padding-right:14px;font-family:var(--serif);font-style:italic;font-size:44px;line-height:1;color:var(--ember-deep)}
.step h3{margin:14px 0 10px}
.step p{color:var(--paper-muted)}
@media (max-width:860px){.steps{grid-template-columns:1fr;gap:44px}}

/* faq */
.faq{padding-top:clamp(48px,6vw,80px)}
.faq-row{display:grid;grid-template-columns:.8fr 1.2fr;gap:clamp(28px,6vw,96px);align-items:start}
.faq-list details{border-bottom:1px solid var(--line-paper)}
.faq-list details:first-child{border-top:1px solid var(--line-paper)}
.faq-list summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;gap:20px;align-items:center;padding:22px 0;font-size:19px;font-weight:600;letter-spacing:-.01em}
.faq-list summary::-webkit-details-marker{display:none}
.faq-list summary::after{content:"+";font-family:var(--serif);font-size:34px;line-height:1;color:var(--ember-deep);transition:transform .25s;flex-shrink:0}
.faq-list details[open] summary::after{transform:rotate(45deg)}
.faq-list details p{color:var(--paper-muted);margin:0 0 22px;max-width:62ch}
@media (max-width:860px){.faq-row{grid-template-columns:1fr}}

/* book */
.book{overflow:hidden}
.book-flame{position:absolute;left:-6%;bottom:-10%;width:min(560px,70vw);opacity:.55;pointer-events:none;-webkit-mask-image:radial-gradient(circle at 50% 60%,#000 30%,transparent 68%);mask-image:radial-gradient(circle at 50% 60%,#000 30%,transparent 68%)}
.book-flame img{mix-blend-mode:screen}
.book-row{position:relative;display:flex;flex-direction:column;align-items:center;gap:clamp(32px,4vw,48px);text-align:center}
.book-copy p{color:var(--cream-muted);font-size:19px;max-width:46ch;margin-inline:auto}
.book-copy h2{margin-bottom:24px}

/* footer */
.site-footer{background:var(--ink);border-top:1px solid var(--line-dark);padding:48px 0}
.footer-row{display:grid;grid-template-columns:1.2fr 1fr auto;gap:32px;align-items:start}
.footer-row img{height:36px;width:auto;margin-bottom:12px}
.footer-row p{color:var(--cream-muted);font-size:15px;margin:0}
.site-footer nav{display:flex;flex-wrap:wrap;gap:10px 20px;max-width:420px}
.site-footer nav a{color:var(--cream-muted);text-decoration:none;font-size:15px}
.site-footer nav a:hover{color:var(--cream)}
@media (max-width:760px){.footer-row{grid-template-columns:1fr}}

/* sticky phone CTA */
.sticky-cta{position:fixed;left:0;right:0;bottom:0;z-index:40;padding:10px var(--gutter) calc(10px + env(safe-area-inset-bottom));background:rgba(16,12,9,.94);backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);border-top:1px solid var(--line-dark);transform:translateY(110%);transition:transform .3s ease;display:none}
@media (max-width:960px){.sticky-cta{display:block}body.has-sticky{padding-bottom:84px}}
.sticky-cta.show{transform:none}
@media (prefers-reduced-motion:reduce){.sticky-cta{transition:none}}

/* soft motion */
@media (prefers-reduced-motion:no-preference){
  .js .reveal{opacity:0;transform:translateY(16px);transition:opacity .6s ease-out,transform .6s ease-out}
  .js .reveal.in{opacity:1;transform:none}
  .js .hero-copy>*{animation:rise .8s ease-out both}
  .js .hero-copy>*:nth-child(2){animation-delay:.08s}
  .js .hero-copy>*:nth-child(3){animation-delay:.16s}
  .js .hero-copy>*:nth-child(4){animation-delay:.24s}
}
@keyframes rise{from{opacity:0;transform:translateY(16px)}to{opacity:1;transform:none}}

/* v3 why cards, Option A: ember glow edge + small flame icon */
.fact{position:relative;border-radius:14px;overflow:hidden;aspect-ratio:4/3;padding:26px;display:flex;flex-direction:column;justify-content:space-between;background:radial-gradient(120% 70% at 50% 120%,rgba(252,145,28,.22),transparent 60%),var(--ink-2);box-shadow:0 0 0 1px var(--line-dark)}
.fact::after{content:"";position:absolute;left:0;right:0;bottom:0;height:2px;background:linear-gradient(90deg,transparent,var(--ember),var(--flame-red),transparent);opacity:.85}
.fact-icon{width:26px;height:26px;color:var(--ember)}
.fact-txt{display:flex;flex-direction:column;gap:6px}
.fact-big{font-size:52px;line-height:1;font-weight:500;letter-spacing:-.04em;color:#FFF6EC}
.fact-big.sm{font-size:34px;letter-spacing:-.03em}
.fact-small{font-size:14px;color:var(--cream-muted);font-weight:500}
@media (max-width:560px){.fact{aspect-ratio:auto;min-height:170px;gap:28px}}
/* v3 animated closing flame (same video as hero) */
.book-flame{aspect-ratio:640/720}
.book-flame-video{width:100%;height:100%;object-fit:cover;mix-blend-mode:screen;display:block}
@media (max-width:860px){.book-flame{width:min(380px,90vw);opacity:.4}}

/* Option B: thin ember gradient border, stat set in serif italic, no flame */
.fact.fact-b{background:var(--ink-2);box-shadow:none;border:1px solid transparent;background:linear-gradient(var(--ink-2),var(--ink-2)) padding-box,linear-gradient(160deg,rgba(252,145,28,.75),rgba(232,23,63,.35) 45%,rgba(239,231,221,.10)) border-box;justify-content:flex-end}
.fact.fact-b::after{display:none}
.fact-b .fact-big{font-family:"Instrument Serif",serif;font-style:italic;font-weight:400;color:var(--ember);font-size:64px;letter-spacing:-.01em}
.fact-b .fact-big.sm{font-size:44px}

/* v4 hero without the client-site flip-up: copy centered over the flame */
.stage-pin{display:flex;flex-direction:column;justify-content:center;padding-bottom:clamp(120px,16vh,200px)}
@media (max-width:960px),(prefers-reduced-motion:reduce){.stage-pin{display:block;min-height:0;padding-bottom:clamp(300px,80vw,420px)}}

/* v4 GHL booking calendar (live GHL embed; iframe height set by form_embed.js) */
.booking-calendar{width:100%;max-width:800px;margin:0 auto;text-align:left}
.booking-calendar iframe{display:block;width:100%;border:0}
.booking-calendar br{display:none}